Don’t Miss These in Your Social Marketing Budgeting at Startups

Statups usually allocate marekting budgets on an on-demand basis. This by itself should not cause any problems as long as all aspects of marketing are considered during the high level company budgeting.    A decade ago, a company’s marketing budget … Read More

Optimized ‘Best Time To Tweet’

Hundreds of millions of people use twitter daily to either increase traffic to blogs or to bring attention to their products or services. With such large amount of tweets, it is quite easy for a company to lose their tweet in … Read More

Perfect Business Profile Picture for Social Media

First impressions matter. Choosing the perfect profile picture for social media is a vital piece for branding yourself and your business. Remember, this is how you will be remembered and identified online. In fact, whenever you register with any social network, … Read More

Important Instagram Marketing Strategies For B2B

We are all aware that various social media platforms perform differently for business based on industry, type and model. However, cross pollinating content on multiple platforms for maximum reach while utilizing each one of them effectively is key. With Instagram’s … Read More

Twitter's Role in B2B Marketing

Twitter’s Role In B2B Marketing

Twitter’s role in B2B marketing is growing constantly. Twitter has transformed the way people connect and share with each other and is just as effective for business-to-business marketers trying to build brands. With 328 million users and  over 80% of fortune … Read More

10 Best Personal Branding Practices on LinkedIn

As a professional, having a LinkedIn page exposes you to over 500 million business professionals. According to LinkedIn’s own statistics 79% of people view them as an effective source for generating leads for marketing purposes. This is because of the … Read More

Employee Advocacy Platform

Employee Social Reach, How Important Is This?

Social reach is the one of the most used terminologies in digital marketing. Social network has become part of our lives in the last decade. When you meet someone for the first time, you want to immediately add them to … Read More

Why Is LinkedIn Great For B2B Marketing?

LinkedIn has evolved as the key go-to place for professionals to connect. Chances are if you are a professional that doesn’t have a Facebook, or twitter account you will have a LinkedIn profile. In fact, LinkedIn has now surpassed 500 … Read More