Hello Executives, Personal Branding is NO Longer an Option !

You are the face of your company. You set the tone, mission and vision for the entire organization. Today, personal and professional lives are merging, so as business and personal branding. Personal branding continues even after your engagement with a … Read More

Don’t Miss These in Your Social Marketing Budgeting at Startups

Statups usually allocate marekting budgets on an on-demand basis. This by itself should not cause any problems as long as all aspects of marketing are considered during the high level company budgeting.    A decade ago, a company’s marketing budget … Read More

Optimized ‘Best Time To Tweet’

Hundreds of millions of people use twitter daily to either increase traffic to blogs or to bring attention to their products or services. With such large amount of tweets, it is quite easy for a company to lose their tweet in … Read More

Perfect Business Profile Picture for Social Media

First impressions matter. Choosing the perfect profile picture for social media is a vital piece for branding yourself and your business. Remember, this is how you will be remembered and identified online. In fact, whenever you register with any social network, … Read More

Important Instagram Marketing Strategies For B2B

We are all aware that various social media platforms perform differently for business based on industry, type and model. However, cross pollinating content on multiple platforms for maximum reach while utilizing each one of them effectively is key. With Instagram’s … Read More

Twitter's Role in B2B Marketing

Twitter’s Role In B2B Marketing

Twitter’s role in B2B marketing is growing constantly. Twitter has transformed the way people connect and share with each other and is just as effective for business-to-business marketers trying to build brands. With 328 million users and  over 80% of fortune … Read More

10 Best Personal Branding Practices on LinkedIn

As a professional, having a LinkedIn page exposes you to over 500 million business professionals. According to LinkedIn’s own statistics 79% of people view them as an effective source for generating leads for marketing purposes. This is because of the … Read More

Employee Advocacy Platform

Employee Social Reach, How Important Is This?

Social reach is the one of the most used terminologies in digital marketing. Social network has become part of our lives in the last decade. When you meet someone for the first time, you want to immediately add them to … Read More

Why Is LinkedIn Great For B2B Marketing?

LinkedIn has evolved as the key go-to place for professionals to connect. Chances are if you are a professional that doesn’t have a Facebook, or twitter account you will have a LinkedIn profile. In fact, LinkedIn has now surpassed 500 … Read More

Advocacy Marketing win-win-win


Employee Advocacy for Startups

Employee Advocacy for Less Than 100 Employees

What is Employee Advocacy? Employee Advocacy is including employees in social marketing by empowering them to share corporate content on their powerful social networks. This results in higher marketing ROI, sales and employee morale.   Employees, especially in startups are … Read More

Are Landing Pages dead in this era of Social Media Marketing?

Wikipedia defines Landing Pages as “A landing page, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement“.  These pages are relevant even today in this era of social media. They are created to convey … Read More

LinkedIn strategy

Social Media Strategies for Startups based on LinkedIn Statistics

There are several LinkedIn statistics that get released every year. It is very important to review them closely and apply them to your internal social media strategies to be more efficient in reaching your targets.   Creating a Killer LinkedIn Page … Read More

social reach facebook linkedin twitter

Social Reach Calculator

  Increasing social reach is one of the best ways to find new audiences for your company. At Advo.Ninja, we built a reach calculator for marketers to calculate potential social reach by utilizing employee and other advocates networks.   Inputs for Social Reach Calculator   1. Number of Employees … Read More

viral marketing social reach

How is Viral different from Social Reach?

In social media world, viral and social reach are frequently used terms, which are sometimes used interchangeably. Even though both broadly mean popularity of content, there are differences in why they are published and what type of popularity is meant with … Read More

social media marketing terms definitions

Social Media Marketing Terms

  Social Media Marketing Terms Used Daily   There are several Social Media Marketing terms used daily around us. Sometimes, they are used in different context from one place to another. I have tried to gather the most common ones … Read More

FAQs – LinkedIn Page for Businesses

These are some of the commonly asked questions while creating and maintaining LinkedIn Page for businesses.   1. Why do I want to create a LinkedIn Page?   Having a presence on a widely popular professional social network is crucial for … Read More

LinkedIn page advantages

Advantages of LinkedIn Groups Vs LinkedIn Pages?

    LinkedIn Groups       There are more than 1.8 million LinkedIn Groups. LinkedIn Groups are micro communities that allow you to host a gathering of people interested in a similar topic. Though every company will have only one main … Read More

Repurpose articles to increase leadgen

How to Repurpose Articles?

  Repurposing articles is to convert them into different mediums to consume the same or similar content. This should not be done to increase SEO because that will not work due to search engine’s index content. However, you should repurpose articles in order … Read More

Create Facebook page

Do I Need a Facebook Account to Create a Facebook Page?

With 1.5 billion monthly active users with Facebook account, it is the biggest social network. There are about 55 million Facebook Pages. Though most of the pages are created for businesses, there are pages created for different causes as well.   When … Read More

What is the best time to tweet?

Best Time to Tweet?

Is there a Best Time to Tweet?   Twitter is truly international when it comes to receiving eyeballs on your content. Businesses that create Facebook and LinkedIn pages usually have geographical targets but Twitter does not even make it an … Read More


How to Effectively Create and Manage LinkedIn Page for a Business

Create and Manage LinkedIn Page   Over three million companies currently have LinkedIn pages and thus provide a great frontier to show all the products and services provided by companies and allow content to be visible to everyone to increase … Read More

Social Media Calendar Free Template

  Social Media Calendar Template     In this blog, I am going to provide details on how I created this template and how to use this efficiently. See How to Build a Social Media Marketing Calendar for knowing the importance of … Read More

What is Advocate Marketing? 

What is Advocate Marketing?   Advocate marketing is defined as skill and talent of recognizing and spotting the highest potential customers, employees with strong netwoks and target audience, nurture their potential in your business and motivate them to preach positively … Read More

How is Advocate Marketing different from Social Listening and Publishing

Advocate Marketing, Social Listening and Publishing   Advocate Marketing, Social Listening and Publishing are common terminologies used in digital marketing. Advocate Marketing helps you reach new audience, build brand awareness and generate leads. A combination of Social Listening and Social Publishing help … Read More

Sponsored Vs Organic Social Media Marketing

With over 70% of US online adults using social media networking, social media marketing is becoming increasingly critical. Content on social media are either sponsored ads or those that go viral organically.   Sponsored Social Media Marketing         … Read More