Employee Advocacy for Startups

Employee Advocacy for Less Than 100 Employees

What is Employee Advocacy? Employee Advocacy is including employees in social marketing by empowering them to share corporate content on their powerful social networks. This results in higher marketing ROI, sales and employee morale.   Employees, especially in startups are … Read More

What’s your Social Media Marketing Funnel?

All types of businesses are realizing the power of social media marketing and increasing their budgets to Social media marketing. When there is an investment results are measured and ROI is questioned repeatedly. The sad part is 75% of marketers cannot … Read More

3 Easy Ways to Add Personal Touch to your Social Media Posts

There are very simple methods to add personal touch when you post on Social Media. As businesses moved away from mom-and-pop stores to big super markets and from super markets to online purchases, personal touch has been in the downward trend. … Read More

Are Landing Pages dead in this era of Social Media Marketing?

Wikipedia defines Landing Pages as “A landing page, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement“.  These pages are relevant even today in this era of social media. They are created to convey … Read More

LinkedIn strategy

Social Media Strategies for Startups based on LinkedIn Statistics

There are several LinkedIn statistics that get released every year. It is very important to review them closely and apply them to your internal social media strategies to be more efficient in reaching your targets.   Creating a Killer LinkedIn Page … Read More

twitter statistics

3 Social Media Strategies based on Twitter Statistics

Latest Twitter Statistics can be found on Twitter website.   Twitter is a very established social network that all businesses would want to have a presence on Twitter, find audience, Tweet at the right time and make content go viral. … Read More

social reach facebook linkedin twitter

Social Reach Calculator

  Increasing social reach is one of the best ways to find new audiences for your company. At Advo.Ninja, we built a reach calculator for marketers to calculate potential social reach by utilizing employee and other advocates networks.   Inputs for Social Reach Calculator   1. Number of Employees … Read More

viral marketing social reach

How is Viral different from Social Reach?

In social media world, viral and social reach are frequently used terms, which are sometimes used interchangeably. Even though both broadly mean popularity of content, there are differences in why they are published and what type of popularity is meant with … Read More

a/b testing for social media

How to Utilize Social Media AB Testing Results in Your Business

According Wikipedia, AB Testing is defined as,   In marketing and business intelligence, AB testing is jargon for a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment .[1] It is a form of statistical hypothesis testing with two variants leading to the … Read More

fake social media followers

Buying Followers Will Not Work. Why?

Buying followers on Facebook, Twitter, Pinterest or any other social network has raised many questions including ethics. There are several products and services built around buying and selling followers. See How Facebook Likes get Bought and Sold.   1. Ask Yourself … Read More

social media marketing terms definitions

Social Media Marketing Terms

  Social Media Marketing Terms Used Daily   There are several Social Media Marketing terms used daily around us. Sometimes, they are used in different context from one place to another. I have tried to gather the most common ones … Read More

FAQs – LinkedIn Page for Businesses

These are some of the commonly asked questions while creating and maintaining LinkedIn Page for businesses.   1. Why do I want to create a LinkedIn Page?   Having a presence on a widely popular professional social network is crucial for … Read More

LinkedIn page advantages

Advantages of LinkedIn Groups Vs LinkedIn Pages?

    LinkedIn Groups       There are more than 1.8 million LinkedIn Groups. LinkedIn Groups are micro communities that allow you to host a gathering of people interested in a similar topic. Though every company will have only one main … Read More

Create Facebook page

Do I Need a Facebook Account to Create a Facebook Page?

With 1.5 billion monthly active users with Facebook account, it is the biggest social network. There are about 55 million Facebook Pages. Though most of the pages are created for businesses, there are pages created for different causes as well.   When … Read More

Can I Backdate my Posts?

Backdating Posts is OK when you missed that announcement!   In the financial world, backdating anything is illegal, which makes backdating an article sounds odd. However, in the blogging world a few apps let you backdate your articles.   WordPress … Read More

What is the best time to tweet?

Best Time to Tweet?

Is there a Best Time to Tweet?   Twitter is truly international when it comes to receiving eyeballs on your content. Businesses that create Facebook and LinkedIn pages usually have geographical targets but Twitter does not even make it an … Read More

What is Advocate Marketing? 

What is Advocate Marketing?   Advocate marketing is defined as skill and talent of recognizing and spotting the highest potential customers, employees with strong netwoks and target audience, nurture their potential in your business and motivate them to preach positively … Read More

How to Build a Social Media Marketing Calendar 

  Once you’ve stepped into the social media networking and marketing brigade there is very little you can do to actually get out of it. That being said, why would you? Social media is the most excellent and foremost way … Read More

repurpose artilces for social media

How to Repurpose Blogs for Social Media?

Repurpose Blogs   Repurposing blogs are for reaching new audiences who consume different forms of information and hangout at different places on the internet such as social media, blogs, forums and video sharing sites.   Every social network is unique in terms of how people … Read More

How to Promote Blogs on Social Media

Promote Blogs on Social Media   Content creation is only the first step, promoting content is a continuous and a very crucial step in content marketing. There are several things you can do to promote and endorse blogs on social … Read More

How to Create and Manage Twitter Business Page

Create and Manage Twitter Business Page   Twitter is neck and neck in leading with the fastest and most successful social medial networks in the world today. Unlike other social media networks, Twitter is short, precise, to the point and … Read More

How is Advocate Marketing different from Social Listening and Publishing

Advocate Marketing, Social Listening and Publishing   Advocate Marketing, Social Listening and Publishing are common terminologies used in digital marketing. Advocate Marketing helps you reach new audience, build brand awareness and generate leads. A combination of Social Listening and Social Publishing help … Read More

How to Create and Kickstart Facebook Page

Find new audiences just by having a great Facebook Page   Creating a Facebook page is very critical to find new audience for your business. The following are a few tips to make your page stand out and kickstart to … Read More

How Do I Write Effective Blogs?

How Do I Write Effective Blogs?   If you have established audience, you tend to write about broad topics such as your vision or thoughts on a market segment. But, if you are not there yet and still working on building your … Read More

Social Media Marketing for Startups

  Social Media Marketing for Startups   Social networking sites have turned into the first marketing stages for both startups and large businesses. Through social media marketing, various startups and large enterprises have possessed the capacity to amplify their sales … Read More

Sponsored Vs Organic Social Media Marketing

With over 70% of US online adults using social media networking, social media marketing is becoming increasingly critical. Content on social media are either sponsored ads or those that go viral organically.   Sponsored Social Media Marketing         … Read More

Social Media Marketing for Real Estate Agents

Are you a one-person team selling real estate and also doing your own marketing? You are not alone. In this article, there are tips to achieve big results from limited time and budget. It’s very crucial to maximize your marketing … Read More

Social Media Marketing for Fitness

Social Media Marketing for Fitness business   Fitness is one those businesses that grow heavily by word-of-mouth. 72% of all Internet users are now active on social media. So, scaling word-of-mouth through Social Media is the answer to successful marketing. … Read More

5 Surprising Facts About Social Media Marketing

Surprising Social Media Marketing Facts   Marketers are no longer debating to include Social Media in their plans – it’s proved its value long ago. The following are some of the surprising facts that question whether they have the knowledge and are adequately … Read More