Employee Advocacy for Startups

Employee Advocacy for Less Than 100 Employees

What is Employee Advocacy? Employee Advocacy is including employees in social marketing by empowering them to share corporate content on their powerful social networks. This results in higher marketing ROI, sales and employee morale.   Employees, especially in startups are … Read More

What’s your Social Media Marketing Funnel?

All types of businesses are realizing the power of social media marketing and increasing their budgets to Social media marketing. When there is an investment results are measured and ROI is questioned repeatedly. The sad part is 75% of marketers cannot … Read More

3 Easy Ways to Add Personal Touch to your Social Media Posts

There are very simple methods to add personal touch when you post on Social Media. As businesses moved away from mom-and-pop stores to big super markets and from super markets to online purchases, personal touch has been in the downward trend. … Read More

Are Landing Pages dead in this era of Social Media Marketing?

Wikipedia defines Landing Pages as “A landing page, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement“.  These pages are relevant even today in this era of social media. They are created to convey … Read More

LinkedIn strategy

Social Media Strategies for Startups based on LinkedIn Statistics

There are several LinkedIn statistics that get released every year. It is very important to review them closely and apply them to your internal social media strategies to be more efficient in reaching your targets.   Creating a Killer LinkedIn Page … Read More

twitter statistics

3 Social Media Strategies based on Twitter Statistics

Latest Twitter Statistics can be found on Twitter website.   Twitter is a very established social network that all businesses would want to have a presence on Twitter, find audience, Tweet at the right time and make content go viral. … Read More

social reach facebook linkedin twitter

Social Reach Calculator

  Increasing social reach is one of the best ways to find new audiences for your company. At Advo.Ninja, we built a reach calculator for marketers to calculate potential social reach by utilizing employee and other advocates networks.   Inputs for Social Reach Calculator   1. Number of Employees … Read More

viral marketing social reach

How is Viral different from Social Reach?

In social media world, viral and social reach are frequently used terms, which are sometimes used interchangeably. Even though both broadly mean popularity of content, there are differences in why they are published and what type of popularity is meant with … Read More

a/b testing for social media

How to Utilize Social Media AB Testing Results in Your Business

According Wikipedia, AB Testing is defined as,   In marketing and business intelligence, AB testing is jargon for a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment .[1] It is a form of statistical hypothesis testing with two variants leading to the … Read More

fake social media followers

Buying Followers Will Not Work. Why?

Buying followers on Facebook, Twitter, Pinterest or any other social network has raised many questions including ethics. There are several products and services built around buying and selling followers. See How Facebook Likes get Bought and Sold.   1. Ask Yourself … Read More