Find new audiences just by having a great Facebook Page
Creating a Facebook page is very critical to find new audience for your business. The following are a few tips to make your page stand out and kickstart to find audience.
1. Upload pictures with right dimensions
Right picture size for logo or profile picture is 160 X 160px, this should be same for mobile and web consumption. However, the cover picture has different dimensions to pay attention to.
2. Make a broader choice on ‘Preferred Page Audience’
When you create a page, there is a choice to choose Preferred Page Audience, make sure you choose the widest possible audience though your business is local. Basically, do not restrict to any geo location, open to entire map. It will bring in more traffic and helps immensely in creating brand awareness.
3. Write a crisp ‘About’ page
Make the ‘About’ page very crisp. For example, if Mission is not critical to share with your audience, then don’t. This website is clever to add other social media details here.
4. Add Call to Action (CTA)
Based on Mailchimp’s suggestions, phrases such as ‘Sign Up’ and ‘Buy/Shop Now’ will get low traction. Applying the same psychology, go for phrases such as ‘watch video’, ‘use app’ and ‘play game’ type of CTA that readily welcomes your audience.
5. Invite your network
Once the page is built and you have at least 10 posts uploaded, start inviting your network.
a) Use ‘Suggest Page to Email Contacts‘. If you have a MailChimp distribution list, it is very valuable to invite them. Don’t forget to invite your contacts on Gmail and other sources.
6. Share your content across social networks
Ask friends of your business – employees, partners, investors and customers to share company’s content as often as possible and on as many social networks as possible. This is how you can increase organic sharing, which is the most effective way of marketing. Because, organic sharing is engaging, trustworthy and FREE. The key to success is to make sharing super efficient and effortless for your friends.
Make sure to start social media activities 9-12 months before your launch and campaign.