How to Utilize Social Media AB Testing Results in Your Business

a/b testing for social media

According Wikipedia, AB Testing is defined as,

 

In marketing and business intelligenceAB testing is jargon for a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment .[1] It is a form of statistical hypothesis testing with two variants leading to the technical term, two-sample hypothesis testing, used in the field of statistics.

 

With billions of users, Social media is the best place to conduct various types of AB testing. The testing is conducted to deeper understand the target audience and serve them better. Tests should be planned strategically, conducted efficiently, and their results should be utilized to add value to your business.

 

 

Demographic and Psychographic AB Testing – For Understanding Target Market

 

When you are starting your business, it is very crucial to define target markets, and demographics AB testing is one of the quickest ways to achieve this. If you are an established business, you can conduct demographics AB testing to venture into new markets.

Run a few sponsored ad campaigns to figure out who responds better to your ads. Every social network provides several demographics choices while creating an ad.

Tip: Start with 2-3 variants.

 

Facebook ad campaign provides these choices.

 

 

facebook used for a/b testing

 

 

Image and Titles AB Testing – For Knowing Audience Choices

 

 

‘Pictures convey a thousand words’ is absolutely true when people around the world spend a fraction of a second viewing a content on the internet. If the image is compelling enough to attract their attention, they read the content further.

These  2 examples are trying convey the same message. The messaging being ‘we have a solution for one-person marketing teams’.

 

Example 1: Your audience will spend a fraction of a second reading what’s written on this image if it is appealing to them. However, it does not convey very clearly that a single person is trying to figure out a marketing plan.

 

Title: Are you spread too thin to develop a marketing plan? 

 

He finally had time to develop a marketing plan.

 

Example 2: This image and title are very clear in conveying a single person is wearing multiple hats. It also conveys that he is a professional. The question is whether this is compelling enough for your audience. You will learn that from AB testing results.

 

Title: Are you a one-man team? You are not alone.

 

One Man Team Isolated over White

 

 

Content AB Testing – For Understanding Top Pain-points

 

Write various content highlighting different pain points your product addresses. For example, we help companies go viral effortlessly utilizing employee network. Scheduling posts on social networks is one of the features. But we found out that many marketers’ first pain-point is to address their scheduling needs. So, we started including that in our messaging.

 

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