How to Build a Social Media Marketing Calendar 


Once you’ve stepped into the social media networking and marketing brigade there is very little you can do to actually get out of it. That being said, why would you? Social media is the most excellent and foremost way in today’s world to market your product, business or whatever it is you want to advertise.



Build Social Media Marketing Calendar


The first thing to do is to get organized, social media can be a lot to juggle and thus getting organized is the best gift you can give yourself.


First analyze how you want to proceed; do you wish to divide the frontiers by varying social media networks or advent forward with day to day activities. Making a social media calendar will allow you to navigate and proceed in different ways.  Firstly it will allow you to see wat you have achieved so far. The calendar will be a bulletin board recording day to day activity, allowing you to see who is responsible for what and what they have done.


Social media marketing is crucial to success in today’s world and thus building a calendar will allow you to set goals and achieve milestones since you will be able to view your past progress and current plans visually in front of you. This will aid you in creating bigger challenges for yourself and correcting your mistakes where necessary.


Your first step in devising a calendar for social media marketing is to figure out on paper what your social posting work flow chart is and what duties it follows and entails. This means creating an idea or concept for the post, authorizing it from the higher ends, writing copy rights for it, editing and assuring it is good for publishing on a social media page, and then finding or attaching a fabulous image that is enticing and attractive to the reader.


If you are a one-person team, it is even more critical to get organized and plan activities much ahead.


Secondly it is essential to decide how many times a week or month you want to officially post, this is to be marked down by dates and special occasions. This is also divided into number of times and different social media networks allowing varying public dealing approaches.


You are supposed to figure out how long it takes for you and your entire team to create a single post for every different social media network.


Once you decide when and where to post content, it will be very helpful to centralize posting with tools such as Advo.Ninja.


Screen Shot 2015-09-10 at 4.32.05 PM



The posts are should be collaborated with holidays and special occasions and thus a social media calendar will exist to support and promote company posts with its own references and cues on new input, details and special days. Most holidays are an essential part to be covered in any company’s social posts and a calendar is a must have for any marketing department.


Start Scheduling Every Post


The tip of the day : plan your social content distribution along with content creation and posting.



Comments are closed.