Social Media Marketing Terms

social media marketing terms definitions


Social Media Marketing Terms Used Daily


There are several Social Media Marketing terms used daily around us. Sometimes, they are used in different context from one place to another. I have tried to gather the most common ones and define them.


Advocate Marketing


Advocate marketing is the skill and talent of recognizing and spotting the highest potential customers, employees with strong networks, and target audience, and then nurturing their potential in your business and motivating them to preach positively and remain loyal to your company.


Backdating Posts


If there is a specific reason, you can choose a past date to post your update on a social network. Facebook allows backdating posts up to a month. However, backdating is not a very common practice.


Facebook posting on a page



Blogger Outreach


This is used to increase awareness and reach a new audience by contacting bloggers on behalf of a brand to secure an article on their blog or to secure a guest blog on the brand’s blog.


Call To Action


When your content engages your audience, they will be willing to take a relevant action. Providing links or buttons where they can sign up, buy a product, download software, or register for an event is called Call To Action (CTA). CTAs can be part of blogs, social media posts, or anywhere on the website.


Content Marketing


The process of creating valuable content to attract and acquire target audience with the objective of driving profitable action. The strategy here is to give something to your audience and then ask them something in return.




Collective knowledge of a set of people is utilized to solve problems or complete tasks. You can even crowsource blogging wisely.


Digital Marketing


Marketing efforts targeted to attract online audience by distributing digital content such as blogs, videos, and white papers. With internet users increasing daily, it is very crucial to distribute your content digitally. Over 85% of B2B prospects look for company information online before reaching out to a vendor.




When your content is in front of your audience, they either stop or continue reading it, in which case they are engaged or move on based on the relevance and quality of the content. Engagement is mostly measured in terms of how much time viewers spend on content – the more the merrier.


Fan Base


Social media followers of a page, such as a Facebook page or a LinkedIn page, make a fan base for that product, cause, or company. One of the measures of social media success is the size of the fan base.


Gated Content


When content is published but available for access only if the viewer signs up, registers, or takes any action requested by the owner of the content. This is a marketing strategy to attract an audience by giving away something valuable and asking them to take an action regarding the content owner’s product or service.


Influence Posts


When a veteran or leader in any industry publishes their opinionated content, such as a blog post, on a social network, it’s called an influence post. BuzzSumo helps you find key influencers to promote your content.




To make a task more engaging and competitive, companies create and publish leaderboards that contain who is performing the best in that task. This helps gamify the task and also improves collective performance.

Advo.Ninja helps gamify employee advocacy marketing to increase social reach.


Try Advo.Ninja for free



Long Form Posts


LinkedIn provided a platform for all its members to post their blogs on LinkedIn. This is called a Long Form Post. When a long form post is published, everyone in the network will be notified.


Organic Reach


When your postings reach your audience through unpaid distribution, that is called organic reach. First, your content reaches your first degree connections or followers. When they repost or share your content, it reaches your second degree, increasing organic reach exponentially.


Personal Touch


Adding personal touch to a posting is making any content look human generated as opposed to machine generated. It can either be new content generated by a user or sharing someone else’s content with an opinionated comment attached to the posting. Adding personal touch is very critical to reach a quality audience while social networks are increasingly flooded with machine generated content.


Scheduling Posts


It is very common to schedule posts in advance on social networks. Some of the major reasons include posting when your audience is most active and saving the marketers’ time by scheduling posts for the entire week.


Sponsored Ads


A post, blog, or website link can be sponsored to reach a predefined target audience based on demographics or psychographics. The most popular places to sponsor ads are search engines, blog sites, and social networks. There will be a price attached to audience engagement including impressions, clicks, and page likes.


Social Listening


Monitoring social feedback of your company and brand by collecting social activity around company-generated content and beyond to analyze brand reputation. This helps companies communicate with their audience and can even be extended to observe competitors’ social reputation.


Social Publishing


Finding great content, scheduling and publishing at a preferred time.

See how is Advocate Marketing different from Social Listening and Social Publishing


Social Media Calendar


This includes all social media activities connected strategically to the main marketing calendar. It includes post details, engaging comments, and date/time of the day to post on a given social network. Download a free Social Media Calendar Template.


Social Media Marketing


Social media marketing refers to digital marketing that focuses on social media alone. The main social media marketing strategies include choosing optimal social networks for your business, planning posts, scheduling posts, planning content distribution, and measuring ROI.


Social Reach


Reaching your target audience through social networks whether by paid sponsored ads or by organic reach.



User-generated Content


This is a way companies invite consumers to engage and interact on a topic. This engagement itself becomes shareable content.


Viral Content


Posts, blogs, pictures or videos that people share instantly after reviewing. This term is usually used when the content becomes an online sensation.




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